Advisory Board

Kristie Goshow brings over 20 years of sales, marketing, distribution and business innovation experience across multiple travel disciplines to her position as Chief Marketing Officer of Preferred Hotels & Resorts. Recognized by HSMAI as one of the top 25 extraordinary minds in hospitality sales, marketing, and revenue optimization, she leads the company’s global brand marketing strategy, responsible for driving revenue, brand awareness, and audience engagement through the I Prefer Hotel Rewards program, all brand and cooperative marketing platforms, digital marketing, and 200+ global events. 

Over the course of her career, Kristie has led sales, marketing, revenue, and e-commerce teams across the airline, hospitality, and travel technology spaces. She started her career in the travel industry working with Scandinavian Airlines and Virgin Atlantic and from there, transitioned to Utell / Pegasus, where she implemented one of the industry’s first affiliate marketing programs and oversaw account management for Utell in UK, Ireland, and Scandinavia. In the early 2000s, she pivoted into the lodging side of the travel industry to oversee distribution and e-commerce efforts for hotel brands including Le Meridien, based in London, and Jumeirah, working out of Dubai. During Kristie’s nine year tenure in the Middle East, she was also able to exercise her entrepreneurial passions, and proudly delivered Table4Me – the UAE’s first table management and online reservations service for the food and beverage industry. 

In 2011, Kristie was recruited by Sabre Hospitality to lead both Product Marketing and Product Management, with responsibility for imagining and delivering the future of technology solutions for their 20,000+ global hospitality clients. More recently she worked with Viceroy Hotel Group as Senior Vice President of Commercial from 2013 to January 2018, responsible for managing the company’s international sales, marketing, digital, distribution, loyalty, public relations, and technology strategies. 

Kristie is a published author and lends her expertise to multiple travel organizations, serving as a member of the HTNG Board of Governors, and an Advisor to the Board of suiteness.com. She is based in LA County, California, with her husband and two children.